Call Out Extensions is another ad extension from Google Adwords.
Call Out Extensions highlights what’s best about your brand, product or service.
Think bullet points, not complete sentences. You can choose to create Callout
Extensions at either the account, campaign or ad group level (ad group level
will trump those at the campaign level, campaign level trumps account level
call out extensions).
Think of it as an additional 25 (x3) characters to talk
about your product or service. Rotate up to 20 different call outs per campaign
or ad group. You can also choose to show on Desktop/Tablet or only on Mobile
devices. According to Google:
Key Features:
❏ Highlight and “call out”
value-added attributes to attract and inform users
❏ Keep the user focused on the
main message, without requirement for linking to sub-products
❏ Provides complementary,
additive information provided by other ad extensions
Sample Call Out Extension:
When to Use
Sitelinks?
When you want to link deeper into the user flow. When you
want to give the user a quick preview of the different pages on your website.
When you want to give the user multiple options for interacting with your
website.
The Results:
Our client saw good results using Call Out Extensions, when
they were actually shown. Only 2% of the impressions shown in Google Adwords
search results were accompanied by Call Out Extensions. However, Click Thru
Rate was 248% higher with Call Out Extensions than without.
The Final Word:
With Ad Extensions playing a significant role in ad rank, it
is important to use Call Out Extensions. Especially since they
are shown along-side other extensions including sitelinks. This could be the
difference between you or your competitor showing up in top position for your
top keywords.