Competition is fierce for local businesses. 3 out of 4
businesses fail each year. Be one of the businesses that succeeds with these 6
steps.
1. Make sure your information is 100% accurate across the
Internet. With over 300 local directories it is important to make sure your
name, address, phone, and website are accurate wherever your customers may
look.
2. Have a mobile friendly website. More than 50% of users
search the web using their mobile device. Most of the time they are looking for
business information while on the go. Make sure to supply all your business
information on your mobile website so they can map directions to your business or call you for a
reservation.
3. Social Media is key to local business success. Have your
social media profile buttons at the top of your website in plain view for users
to follow you on Twitter, Facebook, Google+ & Pinterest. Make sure you are
posting at least once a week with informative and relevant information. Try
posting a video of your business or customer testimonial, a picture of a new
item on the menu or a blog article about a local event in your area.
4. Positive Reviews! It is paramount that you get customer
testimonials in the form of positive reviews on Yelp, Facebook, Google+ and
other review websites. Positive reviews help Google understand the quality of
the business and its popularity. If you do happen to get negative reviews
respond right away.
5. Build your links. The most valuable links to a local
business is local links. Google understands the geographic implications of a
link and will offer more local search value to a local business that gets local
links.
6. Get active in your online community. Write blogs or other
articles and be active in social communities where you can create a reputation
as a trusted expert. Create videos, post infographics and build your reputation
on the Internet.
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