Monday, August 10, 2015

Bing Shopping Campaigns for All

Do Google Shopping campaigns perform well? Want to duplicate that success? Bing Shopping campaigns are now live and very similar to Google Shopping. You can even import Google Shopping campaigns into Bing.

"Bing Shopping Campaigns will soon become the default campaign type for running your Product Ads on Bing. The traditional way of managing Product Ads will sunset this fall, so be an early adopter and check out all the new functionality that Bing Shopping Campaigns has to offer right away! Not only will you be able to manage your Product Ads more efficiently, but you’ll beat the transition rush later this year." According to Bing

What Should I know?
You will need to migrate your Bing Shopping campaigns by the deadline, which is this fall. Eventually PLA Campaigns will be removed.


Just recently tried to import my Google Shopping campaigns to Bing, no go. Seems as though Google is playing dirty and made them incompatible with Bing. Bing is trying to catch up. You should be able to import from Google shortly.

Saturday, August 8, 2015

Google Upgraded URLs Deadline Close

Starting Early September, Google Adwords will fully transition into Final URL upgrade. This means if you have not upgraded your destination URLs to final URLs your ads may stop running. Google is auto updating all they can. The difference is you have a landing page URL or final URL and tracking parameters. This way you don't have to get ads deleted and re-approved every time you change tracking URLs.

From Google:

Upgraded URLs offer several benefits for advertisers, including: 
  • less time spent managing URL tracking updates
  • reduced crawl and load times on your website
  • new ValueTrack parameters that help you gain additional insights about your ads
Destination URLs today 

If you use URL tracking today, you’ll notice that Destination URLs are made up of two components:
  1. Landing page URL This is the URL that customers see in their browsers when they get to your landing page after clicking on your ad.
  2. Tracking This section includes information like redirects to third party tracking services, ValueTrack parameters, or custom creative IDs.
What’s changing with Upgraded URLs

Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Now you have the option to update your tracking information at your account, campaign or ad group without having to re-set your ad stats.