Sunday, April 12, 2015

Google Adwords - New Call Only Campaign

According to Google, 70% of mobile searchers call a business directly from search results. Call-only campaigns are specially designed to only show on mobile devices that can make phone calls. Every click you pay for can be a phone call to your business.

How can I create a call only campaign?
To create your new campaign:
  1. Sign in to your AdWords account at
  2. On the "Campaigns" tab, click the +Campaign drop-down menu, and select Search Network only.
  3. Add a name for your campaign. To help you find your campaign later, you might want to indicate in the name that this is a call-only.
  4. Choose the campaign type Call-only - Ads that encourage people to call your business.
  5. Choose your Networks, Devices and Location targeting. Under Devices, note that your ads will only appear on devices that can make calls.
  6. Under “Bid Strategy,” keep in mind that all clicks on your ads will result in calls to your business.
  7. Select any other settings you'd like for your campaign.
  8. Click Save and continue.

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