Tuesday, March 22, 2011

Color Marketing, the iPod Generation

Many new products take after the smartest marketer of Y2K, Apple's iPod Collection. With sleek lines and a color pallet that will catch anyone's attention, the Apple iPod is a staple in how to creating a Wow Factor with "Color Marketing."

Color Marketing Nostalgia
We all remember studies in the 50s & 60s about the identification of colors that best induce hunger and thirst, by our fellow fast food industry giants. Red, Yellow, Orange & Brown (and calm shades of blue) winning the color fast food race, we are now inundated with fast food restaurants looking to find the color holy grail. McDonald's with Yellow & Red, Burger King choosing Orange & Brown (and a calm blue), plus KFC dawning a bright red. Many restaurants followed in the fast food giants footsteps, using Color Marketing to win the fast food franchise war.

The iPod Generation
Color Marketing can be seen in many new product lines in all product categories. No longer is email, display, search, and traditional marketing the platform for many new products; Color is taking the drivers seat. Reviving the old Fast Food style of color Marketing, Apple has created revolutionary brands around color and design.

A Color Revolution
Not surprisingly, the Apple iPad 2 continues the tradition of color marketing. Apple let's you take your pick of ten bright colors — five in rich, aniline-dyed Italian leather.

The Flux Chair
A company that has taken a page from the iPod color pallet is Flux, the creator of the Flux Chair. On the basis of building a modern classic out of a unique design and bright color, Flux is following in the footsteps of one of the more notorious Color Marketers of our generation, Apple.

With a unique origami twist on the modern outdoor chair, the Flux Chair comes in a color pallet Apple would be proud of. And at only $199, you have a choice of buying an iPod that will be outdated in the next few years or owning a new Modern Classic from Flux.

With color playing an even bigger role in the marketing world, I am surprised we don't see more marketing experts working on their psychology degree. We all can admit that we have a favorite color and I am one to raise my hand and say, "I don't know why I like a color over another, I guess it just feels right."

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