Tuesday, October 13, 2009

11 Search Marketing Books You Should Read

It is amazing how many good Internet Marketing books come from Sybex. Here are 11 Internet Marketing books, most of them I have read from front to back. A couple of them are to be released in the next few months.

Landing Page Optimization Need to optimize your landing pages? Don't know what to test? This book offers an exhaustive list of optimization variables to make your landing pages successful.

Advanced Web Metrics with Google Analytics Did you read Web Analytics: An hour a day but need more advanced success metrics to optimize your SEM campaigns? Get the advanced web analytics secrets and get a competitive advantage with this book. Also available by Sybex is the Yahoo! Search Analytics book.

Always be Testing: The Complete Guide to Google Website Optimizer Google Website Optimizer is a free tool offered by Google to optimize your website and test multiple variables (e.g. colors, buttons, copy, images, etc) to see what your target market is persuaded by. Coffee is for closers so Always be Testing and making your SEM more successful.

Email Marketing: An Hour a Day A great introduction to email marketing and spam filters. This book also gets you ready to build your email campaign from scratch like a professional. If you don't want to spend your money on companies like Constant Contact (or maybe in conjunction with them) get the secrets of the email marketing professionals in this book.

YouTube and Video Marketing: An Hour a Day

Multichannel Marketing How does online marketing overlap? Does one online channel affect another? This book opens your eyes to the other marketing professionals minds and shows you how to work with your fellow colleagues. Are you a brand manager? Learn the ins and outs of brand metrics and how marketing metrics from multiple channels work together to help you succeed.

Radically Transparent Are you looking for reputation management or online social networking ideas? Create a plan of action for your online reputation whether it be reactive or proactive. Get a jump on the competition and be prepared if something goes terribly wrong. This is great reputation insurance.

Social Media: An Hour a Day Need a complete guide to social media? Ready to embrace social media and need to know what it all works together? This book is great for all skill levels from beginner to expert. Social media is an emerging market, get involved before your competitors do.

I already have my pre-order on Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, it releases on October 26, 2009

A couple other books I might pick up are Twitter Marketing: An Hour a Day and Facebook Marketing: An Hour a Day.

By the way, you can get a great deal on these books both new and used on Amazon.

1 comment:

Ed said...

I'm really getting into reading books about web marketing these days; The New Community Rules and ProBlogger are on my desk at the moment.

Definitely be having a look through these.