Monday, September 8, 2008

Change is Good, Except When it is Bad

Remember when Coca Cola changed their recipe to be more like Pepsi, and created New Coke? Then everyone stopped buying Coca Cola because it was different, even though studies said people preferred the taste of New Coke?

Mashable, my all-time favorite blog recently had a make-over, new logo, and new slogan. I have to assume that the information they are offerings is still the same (or the same themes), however Mashable has revised their blog layout. Yes, they took away the soft pink and blue colors and replaced them with a more neutral color layout, but something is just not right.

What is wrong with the new layout? The advertisements used to pop and now they blend into the background (maybe that is a good thing). The fonts are different, the color scheme is different and the background is much lighter. Everything on the page just blends and nothing really stands out, except the photos of the bloggers. Those photos are ridiculous looking.

I guess my point is, change is good except when it is bad. Keeping a blog fresh and new is good. However, you can have the best ideas in the world but it is all about the execution. It hurts my eyes to look at the Mashable website. Will I still continue to read it? That remains to be seen. By the way I like both Coca Cola and Pepsi. Like fine wine different soda goes good with different meals.

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