Sunday, June 15, 2008
Word of Mouth - Online Marketing
How many times have you been ready to purchase a product or use a service and you asked a friend or family member for shopping advice? According to a January 2007 Forrester study, Consumers look to friends and family 83% of the time to learn about products or services.
Social Networking Online
Many people will ask friends and family for a referral for a doctor, lawyer, financial advisor, insurance agent or other business professional. The more contacts and connections a business professional makes in a social network, the more validated their service and expertise.
If a friend or family member links to a professional in their social network, this can be seen as a recommendation. Connect with your customers and clients, get referrals, and offer advice to social networkers. It will do wonders for your online reputation and increase the amount of qualified leads you receive.