Wednesday, June 18, 2008
Full Participation Social Network Advertising
With the top social networks saturated with advertising it might be time to advertise on a social network in your niche.
Whether you are a real estate agent working with ActiveRain, a business professional writing articles on Work.com or an online flower retailer working with CafeMom (the #1 parenting social network on the Internet) it takes more than a display ad to create a buzz around a product or service.
Many marketers make the mistake of just posting one ad on every social network and spend all of their ad dollars getting impressions instead of conversions. The best way to capture conversions on social networks is to focus on a few specific networks and fully participate, advertise with rich media, and saturate the ad modules with interesting, engaging, and interactive ads.
Full Participation in Social Networks
Creating a branded group or landing page can be good but having real employees start profiles will put a human face on the brand. The employees can participate in the network, answer questions, join groups, and make contacts; all with a link back to the corporate website.
The employee profiles in conjunction with full participation advertising will launch the consumer past the introduction and research stage, directly to the conversion stage. Serving up qualified traffic to your website, ready to buy. Try to be a big fish in a small pond, rather than a goldfish in the ocean.