Search Marketing City Sign Up

Monday, November 23, 2015

Linkedin For Local Businesses

Linkedin is another great social media website to interact with your companies audience and great value for your company website. Here are a few ways to improve your Linkedin Profiles and get the most out of them.

The Company Profile

Make sure to create a profile for your company and add a URL to increase the amount of links to your website. Also share updates on your blog or directly on Linkedin. Like Facebook, you can add updates to your company profile. I like to upload blog articles.

The Employees Profile

Every employee should create a profile on Linkedin and link their profile to the company profile. The more attention given to each profile the more value will pass on to the company website.

Linkedin Connections

Get connected with other business owners in your geographic area. Get active in your city and make friends. The more connections you make the more value your profile holds to pass on value to your company website.

Linkedin Groups

You have thousands of groups to choose from. Pick 40+ groups that are relevant to your company. You will be able to become connections with anyone in the group once accepted.

Wednesday, November 11, 2015

Great TV for Local Business Success

Hey Small Business Owner, I watch all of these shows and think you could learn a lot from the lessons told in these TV shows.

The Profit - Self-made millionaire and serial entrepreneur Marcus Lemonis fixes failing businesses to save jobs and to make money. He puts his own cash on the line and doesn’t mind getting his hands dirty to make things right, but once he makes a deal he’s 100% in charge. Airs: Tuesday Nights at 7pm PST

Restaurant Startup - Each week, two teams will pitch their food ideas to TV personality and restaurateur Joe Bastianich and chef and restaurant operator, Tim Love. Joe and Tim will invest their own money in food concepts they believe will make them millions. Only one entrepreneur will receive the opportunity of a lifetime. New Season Coming in 2016

Consumed: The Real Restaurant Business - In a new primetime docu-series, “Consumed: The Real Restaurant Business,” CNBC takes viewers behind –the -scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph. CNBC, please renew this TV Show!

Bar Rescue - In Spike TV's series, Jon Taffer, one of the country's top restaurant and bar consultants, will give failing establishments one last chance to succeed. The show will delve into every business facet of running a bar from creating a profitable drink/food menu to crowd management to music selection to managing disgruntled employees. Airs Sunday at 10pm EST

Friday, November 6, 2015

Yahoo! Signs Search Deal with Google

The latest news in the SEM industry is Yahoo's new deal with Google. Three-year deal to put Google's results and ads into some of Yahoo's search results, Yahoo will have the ability to show search results both paid and organic from Google search results. Under the Services Agreement, Yahoo has discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries.

What does this mean for my paid search?
Continue to do PPC with Google and Bing. If you max out on search volume and spend then consider Yahoo! Gemini however understand that Yahoo! Gemini will be playing a very small role in the paid search results supplied by Yahoo!

What about mobile?
Yahoo! still has a deal in place that 51% of all mobile search results must come from Bing. The other 49% will be a combination of Yahoo! Gemini and Google.

When did this partnership begin?
The agreement between the two companies went into effect on October 1, 2015. The term of the three-year contract runs through December 31, 2018, and is presumably subject to renewal.

Sunday, October 18, 2015

Pinterest for Local Businesses

Pinterest is a visual social medium for users to share photos, videos and inspiration with the world. You can follow friends or companies. You can pin anything that you can think of.

Who should use Pinterest?

The obvious local business to use Pinterest is a restaurant. Pin your most popular dishes or pin the inspirations behind that dish.

What if I am an accountant, how can I use Pinterest?

You don’t have to be a visual business to be on Pinterest. People are searching for information to help them save money, or ideas to be smarter about their taxes—by establishing a Pinterest profile, you enable more people to discover what makes your business stand out.

How do I get Pinterest followers?

Promote through your existing marketing channels, in your store, on your website and on your other social media platforms. Getting your followers involved in your boards (collections of pins) is a great idea for small businesses.

How do I share my location and phone number?

Pinterest just released an update to all 7 million pins currently posted and to all new pins a location and phone number for easy access to pin information.

For local businesses, add your location in the Pin description to improve relevance in Pinterest search results. Pin regularly and make sure your Pins link back to something helpful, such as your website where customers can purchase products.

How can I Network Locally?

Are your customers, your business partners, the restaurant down the street on Pinterest? Look for them (you can use Pinterest’s search or just go to their websites and look for a link). Follow some or all of their boards. Like, re-pin and comment on their pins. Promote their businesses on your local boards. You’ll likely find that they will return the favor!

Friday, October 16, 2015

Bing Ads Remarketing: Now for Search & Shopping

With remarketing in Bing Ads, you can serve ads on Bing and Yahoo search results to users who have visited your website. It’s similar to RLSA in AdWords, but the remarketing extends to product ads in Shopping campaigns as well.

You’ll need to have UET tags set up on your site to get started. Once that’s set, you create remarketing lists in the Audience section of the Shared Library in your Bing Ads account.

A list has to have at least 1,000 users in it in order to be used for remarketing.

Here is a video from Bing Ads on their YouTube channel to learn more about how to set up Bing Ads Remarketing:

Tuesday, October 13, 2015

Top 10 Twitter Tools for Local Marketers

Want to know how to take advantage of Twitter? Tired of just tweeting to the world wide web and hoping someone is listening? Here are 10 tools that will help you gain followers so your Tweets are heard.

SocialBro - The plan comes with analytics, best time to tweet, follow/unfollow tools, and community segmentation. Uncover and track the quality of your audience, understand crossover between communities, and combine content with relationship analysis. It also helps you track ROI for paid and earned media.

SocialRank - Receive a sorted list of your best followers, most influential followers, and most engaged followers. Useful to track the important people to engage with on Twitter. The easiest way to identify, organize, and manage your followers on Twitter and Instagram.

Bluenod - Find influencers quickly, export data and get more insights on hastags, target topic-related communities, and connect with key influencers to share your best content.

Crowdfire - Prune your list of those you follow by seeing who follows you back, who’s recently unfollowed you, and who’s inactive. For use with Twitter and Instagram.

Manageflitter - Follow/Unfollow in Bulk. Segment your followers according to a number of factors: last tweet, follower count, location, language and whether or not they follow you back.

Rite Tag - Plug in a hashtag and see feedback on the tag’s reach and popularity. Also get suggestions for some alternatives to try.

Warble - Get an email whenever someone shares from your website—even if they don’t mention your username or if they use a link shortener. Warble also alerts you to full keyword, mention, and hashtags. Warble is free to use and integrates directly with Twitter.

Search Marketing City Platform - Post and schedule tweets. Get leads from tweets that match a keyword and are within a radius of your location. Plus, get email alerts when your account receives a tweet, retweet or share. Try it free for 30 Days.

TwitterFeed - allows you to add RSS feeds (yours and others) to be shared automatically through your Twitter, Facebook, and other social media accounts each time there is a new update to them.

WeFollow - One of many Twitter directories that can add value to your twitter account. Just like Google likes links, twitter directories help link to your Twitter account that links back to your website.

Know of any other great Twitter tools? Post them to the comments and share with everyone.

Thursday, October 8, 2015

Target Location In AdWords Ad Customizers To Show Promo Ads

Want another way to reach your customers as they drive by your store? With a new update to ad customizers, you can now dynamically tailor ads based on a person’s physical location when they search. This update is very similar to Foursquare and how it renders promotions on mapping software.

Add location-specific information in your ad customizer spreadsheets to show accurate store inventory, store hours, location information, shipping times, and highlight discounts, promotions and events in your Google Adwords ad copy.

The “Target_location” field in the spreadsheet will inform when the attribute is used. In an example showing a Concord location having a sale on the TaylorMade Golf Clubs, the customizers spreadsheet would look something like this:

Using the Brand and Sale attributes in the ad, the ad text would look like this:

{=TaylorMade.Brand} Golf Clubs
Find the right golf clubs for you!

Then when a user in Colorado searches for “TaylorMade in Concord,” they would see an ad like this:

TaylorMade Golf Clubs
10% off in our Concord store.
Find the right golf clubs for you!

Now you can advertise a sale or special on your menu to get more customers into your doors using Google Adwords.