Monday, August 10, 2015

Bing Shopping Campaigns for All

Do Google Shopping campaigns perform well? Want to duplicate that success? Bing Shopping campaigns are now live and very similar to Google Shopping. You can even import Google Shopping campaigns into Bing.

"Bing Shopping Campaigns will soon become the default campaign type for running your Product Ads on Bing. The traditional way of managing Product Ads will sunset this fall, so be an early adopter and check out all the new functionality that Bing Shopping Campaigns has to offer right away! Not only will you be able to manage your Product Ads more efficiently, but you’ll beat the transition rush later this year." According to Bing

What Should I know?
You will need to migrate your Bing Shopping campaigns by the deadline, which is this fall. Eventually PLA Campaigns will be removed.

UPDATE:

Just recently tried to import my Google Shopping campaigns to Bing, no go. Seems as though Google is playing dirty and made them incompatible with Bing. Bing is trying to catch up. You should be able to import from Google shortly.

Saturday, August 8, 2015

Google Upgraded URLs Deadline Close

Starting Early September, Google Adwords will fully transition into Final URL upgrade. This means if you have not upgraded your destination URLs to final URLs your ads may stop running. Google is auto updating all they can. The difference is you have a landing page URL or final URL and tracking parameters. This way you don't have to get ads deleted and re-approved every time you change tracking URLs.

From Google:

Upgraded URLs offer several benefits for advertisers, including: 
  • less time spent managing URL tracking updates
  • reduced crawl and load times on your website
  • new ValueTrack parameters that help you gain additional insights about your ads
Destination URLs today 

If you use URL tracking today, you’ll notice that Destination URLs are made up of two components:
  1. Landing page URL This is the URL that customers see in their browsers when they get to your landing page after clicking on your ad.
  2. Tracking This section includes information like redirects to third party tracking services, ValueTrack parameters, or custom creative IDs.
What’s changing with Upgraded URLs

Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Now you have the option to update your tracking information at your account, campaign or ad group without having to re-set your ad stats.

Sunday, July 26, 2015

Bing Ads Discontinues Content Ads

Starting August 1, 2015 Bing Ads will no longer serve Content Ads on Microsoft, Yahoo and partner websites. They will, however, continue to serve them in apps for Windows Phone and Windows in the U.S. market.

What are Content Ads?
Content Ads are text ads shown next to relevant content on Microsoft and Yahoo websites, across partner sites and in apps for Windows Phone and Windows.

Why the change?
Discontinuing Content Ads on websites is part of a constant effort to improve supply and deliver great results for our customers. According to Bing Ads.

How does this affect you?
If you are running Content Ads, you may experience a drop in clicks and spend in your Bing Ads campaigns. Content Ads represent less than 2% of the total network traffic available through Bing Ads, and most customers should see little to no impact to the overall clicks and spend in their Bing Ads campaigns.

Thursday, June 11, 2015

Google Adwords - Permanent removal of campaigns and ad groups


Permanent removal of campaigns and ad groups

Along with the trimming down of unused ads, it will no longer be possible to reactivate campaigns or ad groups that have been removed from your account. (Note: this is already the case for removed ads.) It will not be possible to edit these campaigns or ad groups after you've removed them.

This change will take place in July 2015.

Deletion of unused ads, campaigns, and other AdWords entities


Starting the week of March 23, 2015, we'll simplify your account by deleting your ads that have never accrued any impressions and have been removed for more than 100 days. Once these ads have been deleted, you will no longer be able to see or access them in your account. Removing these unused ads may speed up your AdWords experience.

Later this year, we’ll clean up your unused ad groups and campaigns as well. But no need to worry—the same rules will apply: we’ll only delete entities that never accrued impressions and have been removed for more than 100 days.

Thursday, June 4, 2015

8 Must Use Local Marketing Resources


Local stores and business professionals need all the advantages they can get to capture customers from competitors in their cities and towns. Here are 8 must use local marketing resources to help local small businesses get that competitive edge:

Main Street Hub

Full-service marketing platform combines social media, customer reviews, mobile and email marketing to help local businesses. They help you get Facebook & Twitter followers, respond to reviews on Yelp and increase check-ins on Foursquare, among other things.

Search Marketing City

PPC, SEO & Social Media All-In-One. Manage your Google Adwords & Bing Ads with weekly reporting. Search Marketing City lets you know what keywords to optimize your website for, the content to put on your page, the title tags and URL structure to use, plus where the best places to get links. Get a negative review on Yelp? Search Marketing City lets you know. Search Marketing City also helps you get into the 15 top local directories including Yelp & Foursquare.

Yext

With patented technology and real-time update architecture, Yext analyzes, identifies, and claims your existing business listings across our unique publisher network, so all of your content is locked, synced, enhanced, and updatable across every digital channel.


Google+ Local Listings

Google helps you manage multiple locations and business accounts all in one place for Google Local Listings that show up in Google Search Results.


BuzzBundle
Discover what people are saying about your brand, your products, your market or your competition and never miss an important discussion and react to any negative comments to keep your reputation up.


KnexxLocal



For a small local business, word-of-mouth referrals can make or break your business. Our mobile app gives you a way to increase those referrals online with stunning Instamonials (and a little help from your best customers).


SpotOn

Helps small business owners solve an overwhelming challenge in today’s deal-obsessed economy: creating loyal customers. Providing small business owners with a budget-friendly marketing alternative to daily deal sites, and consumers with a memorable, convenient loyalty program.


MozLocal
Moz Local pushes accurate location data to all the major data aggregators and several top-tier online directories, helps you close duplicate business listings, and lets you easily update your business listings.

Wednesday, May 27, 2015

Google Adwords - Competitive Metrics Explained

How do you know how much impression share you have with your PPC campaign? Wish there was a way to find out? There is with Google Adwords Competitive Metrics columns.

Search Impression Share - the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive. How often your ad is shown depends on your ads' targeting settings, budget, approval statuses, bids, and quality.

Search Exact match impression share (IS) - the impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword). How often your ad is shown depends on your ads' targeting settings, approval statuses, bids, and Quality Scores. This metric can identify potential opportunities to capture more exact match impressions and clicks. It’s updated once a day.

Search Lost impressions share (rank) - the estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A high Search Lost IS (rank) means there were many times your ad was eligible to show on the Search Network but didn't because its Ad Rank was too low. Search Lost IS (rank) is updated once a day. If you're seeing a high Search Lost IS (rank), try increasing your bid or improving your Quality Score. If you're not seeing a number at all, it could be because you ran out of budget during this date range.

Search Lost impression share (budget) - estimates how often your ad didn't show on the Search Network due to low budget. Search Lost IS (budget) is the estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. This estimate is updated once a day. If you want to capture more impressions, try raising your budget

These are some ways you can judge how you stack up against the competition and whether you should increase your budget or capture more impressions with an increase in CPC.

Monday, May 25, 2015

Google Shopping comes to YouTube


Ads for related products will dynamically display in cards alongside retailer's YouTube videos.

Google is bringing its product listing ad format to YouTube video ads.

The new YouTube ads are the result of an integration with Google Shopping’s technology and is built on the cards platform that YouTube introduced in March 2015. Cards, which will eventually replace annotations, were extended to TrueView ads last month. Cards display as an overlay alongside a video on desktop and tablet and below a video on smartphones. Now, with TrueView for Shopping, retailers can feature related product ads in these cards.The product images and details are passed via the first integration of Google Merchant Center with YouTube. When users click on one of the product ads they are taken to the retailer’s website.

Targeting Includes Dynamic Remarketing
Once advertisers link their video campaign with a feed in Merchant Center and set up the cards, products are dynamically added to their in-stream videos based on standard TrueView targeting features including contextual and audience signals such as topic areas, geography and demographics.